Arj Selvam — Business, Meditation, Travel, Documentation     

About, philosophy, etc, etc.


i have a varied background and am on my fourth (probably fifth) act. I'm currently building pala, a yet-to-launch media, and consumer-goods companyA vibrant digital publication and a small product offering within the personal-care space, launching later in 2020.. pala is about living a considered life, through the lens of the mind, body, and environment. I also enjoy taking photos and writing, though I don't practice either as much as I'd like. Currently — and due to COVID-19 — I'm based in Australia.

"Hotel meditation" in Zürich, Switzerland; September 2019 (shot on Sony α7III; 18mm at f/2.8, 1/500, ISO 100)


I am the founder of pala, an entity rooted in well-being and inspired by my health journey. Although pala is scheduled to launch later this year, I remain cognizant of this pandemic's impact. Commerce comes second to public health, so when we launch, we'll continue to acknowledge this and find ways to bring relief to those affected — however great or small the gesture.

When schedules align, I consult (advice, strategy, operations, hiring) for consumer technology companies founded by good people who are building conscious products or services.


I don't like the concept of listing career achievements, roles held at high-profile organizations, or the educational institution one attended. This might not be practical for many, though, I hold a higher regard for one's current commitments than what was previously accomplished (or not). Like most people, I have had career wins and career losses. I'm grateful for the people and the organizations I've worked at during my career to date, but I'm grateful further for the low points as they've made me a better person. If credentials are needed, please email me.


As I've gotten older, I've found myself looking inwards more, and that has led me to the practice of meditation, running, and to a lesser extent, Iyengar yoga. These slow, ancient eastern practices have helped me cultivate a simpler and balanced life. There are (many) days when these practices don't quite hold up for the moment at hand, but when that occurs, I try to find a distraction or do nothing.


I decided to form a set of personal virtues inspired by Benjamin Franklin's system for personal fulfillment. The goal is for these to serve as my internal life navigation, a basic tool to help establish equanimity: HumilityHumility — Embody modesty and refrain from self-promotion, resistanceResistance — Stand for what is right, be vocal for the people and things which matter to me, consciousnessConsciousness — Engage intentionally and with volition, colorColor — Become lost in the arts, study what makes the world beautiful, and compassionCompassion —Bring love and joy for others and self.


I enjoy documenting things: life-updates, reading lists, (quantified) health data, and visual media. Over the years, though, my documentation has become scattered online, so I am currently attempting to reduce that clutter and have it streamline and sourced through this site:


You can try email.